structured data

What is Structured Data?

Glossary

Structured data is data that is organized in a certain way. In an SEO context, structured data, also known as schema markup, is often referred to as “the language of search engines.” Structured data is authoritative data that helps search engines contextualize, understand, and accurately match website content to relevant search queries. More specifically, in…

What is Call Tracking?

Glossary

Call tracking is the process of discovering how callers have found your business. Businesses can measure the effectiveness of different marketing campaigns and optimize future marketing strategies by using call tracking software. More specifically, call tracking is valuable to any company’s SEO strategy. Call tracking uses a variety of phone numbers that automatically forward to…

local citations featured img

What are Local Citations?

Glossary

In local search engine optimization (SEO), local citations are listings of a company’s information online. Businesses should build these citations to expand online visibility and authority. The business name, address, and phone number–also known as NAP data–are included in a local citation. It is also helpful to include a link to the company’s website. A…

keyword strategy

What is a Hyperlocal Keyword Strategy?

Glossary

Similar to search engine optimization (SEO), hyperlocal keyword strategy is doing the same type of optimization, but for smaller, more focused locations. While local SEO focuses on cities, regions, or districts, hyperlocal SEO presents localities such as towns, streets, neighborhoods, and locations near landmarks. Hyperlocal keyword strategy targets prospective customers in geographically restricted areas–sometimes within…