A content calendar is a living, visual document, and it is used to plan and organize content creation and delivery deadlines in support of social media management and SEO content strategy. This resource is not only useful for assignment clarity and timeline relevance but also for ensuring SEO optimization. Best provided in a central and…
A content management system (CMS) is software that everyone from an individual to large company can use to create, revise, publish, and organize digital content on their website. There are two parts of a content management system: content management application (CMA) and content delivery application (CDA). The CMA component is the post-creation, back-end management and…
If you’re involved in search engine optimization (SEO), you’ve probably heard the term “keyword difficulty” before. But what does it mean, and why is it important? In a nutshell, keyword difficulty is a measure of how difficult it is to rank for a particular keyword or phrase in the search engine results pages (SERPs). This…
Web hosting providers supply secure data storage for essential components of website functioning, like code, images, and text. Web hosting often uses third-party cloud storage, but content repositories may also utilize space on a personal computer or a designated server. Because this storage is so essential for website performance, no matter the size of the…
Website development is the coding that creates the website and makes it operational. Website development and web design are sometimes used interchangeably, because these efforts must work in tandem for successful creation and peak performance. Website design focuses on planning the structure and layout, including features like graphics and applications that enhance user experience, while…
Website maintenance is the process of updating, monitoring, and evaluating your website on a routine schedule to maximize its performance. Although simply having a website may seem to be enough to invite user engagement, web maintenance significantly influences the quality of the user experience and ultimately their selection of your products or services. Regular website…
In digital marketing, a landing page is a standalone web page that is created for a marketing or advertising campaign. More specifically, it is the web page that a visitor lands on when they click on a link from an email or from an ad from Google, Facebook, Instagram, Twitter, or other similar websites. Landing…
Web design is the process of conceptualizing, planning, and arranging content of a website. Website design incorporates planning and building its structure and its layout, as well as its images, colors, fonts, and graphics. Designing a website goes beyond its look; it also includes the website’s overall functionality. Website design also includes the development of…
Remarketing is a form of online advertising in which companies connect with the people who previously interacted with their website or mobile application. Remarketing is a cost-effective method to increase revenue because companies are interacting with people who have already shown interest in their products. Research shows that 97% of people who visit an eCommerce…
Display advertising is the process of placing advertisements on third-party websites to attract users to take a specific action. In other words, display advertising uses a push approach in which users who see these ads are specifically targeted, either because of remarketing campaigns or because they are looking at a website relevant to a business’s…
Bing Ads is a form of paid search advertising. While many people use Google to help them find a product or service that solves a specific problem, Bing Ads is another powerful form of advertising for customers. Bing accounts for approximately 23% of the online search volume. The Bing platform is easy to use and…
Google Ads is Google’s online advertising program. Every second, there are 63,000 searches performed on Google; the majority of these search results pages include Google Ads. Google Ads can be a very effective method of driving relevant, qualified traffic to a company’s website when these advertisements appear to people who are searching for the types…
Structured data is data that is organized in a certain way. In an SEO context, structured data, also known as schema markup, is often referred to as “the language of search engines.” Structured data is authoritative data that helps search engines contextualize, understand, and accurately match website content to relevant search queries. More specifically, in…
Call tracking is the process of discovering how callers have found your business. Businesses can measure the effectiveness of different marketing campaigns and optimize future marketing strategies by using call tracking software. More specifically, call tracking is valuable to any company’s SEO strategy. Call tracking uses a variety of phone numbers that automatically forward to…
In local search engine optimization (SEO), local citations are listings of a company’s information online. Businesses should build these citations to expand online visibility and authority. The business name, address, and phone number–also known as NAP data–are included in a local citation. It is also helpful to include a link to the company’s website. A…
Similar to search engine optimization (SEO), hyperlocal keyword strategy is doing the same type of optimization, but for smaller, more focused locations. While local SEO focuses on cities, regions, or districts, hyperlocal SEO presents localities such as towns, streets, neighborhoods, and locations near landmarks. Hyperlocal keyword strategy targets prospective customers in geographically restricted areas–sometimes within…
Collaboration is necessary in many aspects of life, and marketing is no different. Heather Hamrick, the Director of SEO with All Points Digital shares with us the importance of a collaborative approach to your SEO and Paid Search strategy. If you have separate teams managing these strategies it is key to ensure they are benefiting…
Search engine optimization is a fundamental component of all digital marketing strategies. It’s important to stay on top of the latest updates that have an impact on Google search rank. As of June 2020 Google has prioritized site experience and speed through what they refer to as Core Web Vitals. Do you know how to…
Content is the core piece of all search engine optimization strategies. How do you know if you are fully capitalizing on your time and investment? Are you producing quality content that educates the market and captures the attention of your audience? Are you maximizing both internal and external linking strategies?
Your website is your business’s calling card. A website redesign is often motivated by a need to improve branding and design, changes to the business, a better customer experience or all of the above. Before you start, what questions should you be asking to ensure the design aligns with your larger business goals?
Reputation management is the practice of managing what the public sees on a search engine results page (SERP) about a particular business. Reputation management is a proactive strategy to protect your online presence and brand; it requires a pre-existing strong and positive online presence. As a result, reputation management is done through monitoring internet mentions…
On-page SEO (search engine optimization), also known as on-site SEO, is the practice of optimizing web pages through various strategies in order to improve your site’s search visibility and traffic. More specifically, on-page SEO means aligning page-specific elements, such as title tags, headings, content, and internal links, with relevant and obtainable keywords. In search engine…
Keyword research is the process of identifying the keywords, or terms, used by potential customers to find your site and services or products. A keyword is the phrase that a person uses in an online search; they are the flags that search engines use to identify potentially relevant content to serve in response to searches.…
Content marketing is defined as the creation and distribution of valuable information (such as videos, white papers, infographics, blogs, etc.) that is aimed at the specific interest of an audience. More specifically, content marketing provides relevant and appropriate content to prospective and current clients to help them solve their specific issues. The word “value” sets…
Technical SEO is a major component of any comprehensive SEO strategy. Search engine optimization focuses on actions that help search engines display your site’s pages in relevant search queries. Technical SEO focuses on improving the site foundation and architecture to help search engines crawl, index, and render your site. For those diving into the SEO…
Search engine optimization (SEO) enhances a website to better inform search engines of the content and purpose of the page. At a high level, SEO helps Google understand the purpose of a page and then serve that page to people searching for that information. By increasing the search engine results page (SERP), companies improve visibility…
Local SEO, otherwise known as search engine optimization, is the process of developing a product, service, or business for an online search query that is location-specific. Search engines, such as Google, use someone’s location based on their geolocation (for cellphones) or IP address (for desktop computers) to determine what results to show them. For example,…
