What are Landing Pages?

What are Landing Pages?

In digital marketing, a landing page is a standalone web page that is created for a marketing or advertising campaign. More specifically, it is the web page that a visitor lands on when they click on a link from an email or from an ad from Google, Facebook, Instagram, Twitter, or other similar websites. Landing…

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What is Website Design?

What is Website Design? 

Web design is the process of conceptualizing, planning, and arranging content of a website. Website design incorporates planning and building its structure and its layout, as well as its images, colors, fonts, and graphics. Designing a website goes beyond its look; it also includes the website’s overall functionality. Website design also includes the development of…

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What is Remarketing?

What is Remarketing?

Remarketing is a form of online advertising in which companies connect with the people who previously interacted with their website or mobile application. Remarketing is a cost-effective method to increase revenue because companies are interacting with people who have already shown interest in their products. Research shows that 97% of people who visit an eCommerce…

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What is Display Advertising

What is Display Advertising?

Display advertising is the process of placing advertisements on third-party websites to attract users to take a specific action. In other words, display advertising uses a push approach in which users who see these ads are specifically targeted, either because of remarketing campaigns or because they are looking at a website relevant to a business’s…

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What is Bing Ads?

What is Bing Ads?

Bing Ads is a form of paid search advertising. While many people use Google to help them find a product or service that solves a specific problem, Bing Ads is another powerful form of advertising for customers. Bing accounts for approximately 23% of the online search volume. The Bing platform is easy to use and…

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What is Google Ads?

What is Google Ads?

Google Ads is Google’s online advertising program. Every second, there are 63,000 searches performed on Google; the majority of these search results pages include Google Ads. Google Ads can be a very effective method of driving relevant, qualified traffic to a company’s website when these advertisements appear to people who are searching for the types…

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