APD Marketing Video Series

Are your SEO strategies prioritizing quality content?

Search engine optimization is a fundamental component of all digital marketing strategies. It’s important to stay on top of the latest updates that have an impact on Google search rank. As of June 2020 Google has prioritized site experience and speed through what they refer to as Core Web Vitals. Do you know how to…

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APD Marketing Video Series

Content Marketing Best Practices

Content is the core piece of all search engine optimization strategies. How do you know if you are fully capitalizing on your time and investment? Are you producing quality content that educates the market and captures the attention of your audience? Are you maximizing both internal and external linking strategies?  

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APD Marketing Video Series

What to consider BEFORE a website redesign?

Your website is your business’s calling card. A website redesign is often motivated by a need to improve branding and design, changes to the business, a better customer experience or all of the above. Before you start, what questions should you be asking to ensure the design aligns with your larger business goals?  

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What is Reputation Management?

What is Reputation Management?

Reputation management is the practice of managing what the public sees on a search engine results page (SERP) about a particular business. Reputation management is a proactive strategy to protect your online presence and brand; it requires a pre-existing strong and positive online presence. As a result, reputation management is done through monitoring internet mentions…

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What is On-Page SEO?

What is On-Page SEO?

On-page SEO (search engine optimization), also known as on-site SEO, is the practice of optimizing web pages through various strategies in order to improve your site’s search visibility and traffic. More specifically, on-page SEO means aligning page-specific elements, such as title tags, headings, content, and internal links, with relevant and obtainable keywords. In search engine…

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