Collaboration is necessary in many aspects of life, and marketing is no different.
Heather Hamrick, the Director of SEO with All Points Digital shares with us the importance of a collaborative approach to your SEO and Paid Search strategy. If you have separate teams managing these strategies it is key to ensure they are benefiting from one another’s data and findings. The result is additional insight into keyword research being done by both groups. A better understanding of how keywords are performing from an organic perspective vs when paid ads are the right strategy for driving traffic and leads to the website.
In the end this collaboration translates into a more efficient use of your marketing dollars.