What are Landing Pages?

What are Landing Pages?

In digital marketing, a landing page is a standalone web page that is created for a marketing or advertising campaign. More specifically, it is the web page that a visitor lands on when they click on a link from an email or from an ad from Google, Facebook, Instagram, Twitter, or other similar websites. Landing…

What is Website Design?

What is Website Design? 

Web design is the process of conceptualizing, planning, and arranging content of a website. Website design incorporates planning and building its structure and its layout, as well as its images, colors, fonts, and graphics. Designing a website goes beyond its look; it also includes the website’s overall functionality. Website design also includes the development of…

What is Remarketing?

What is Remarketing?

Remarketing is a form of online advertising in which companies connect with the people who previously interacted with their website or mobile application. Remarketing is a cost-effective method to increase revenue because companies are interacting with people who have already shown interest in their products. Research shows that 97% of people who visit an eCommerce…

What is Display Advertising

What is Display Advertising?

Display advertising is the process of placing advertisements on third-party websites to attract users to take a specific action. In other words, display advertising uses a push approach in which users who see these ads are specifically targeted, either because of remarketing campaigns or because they are looking at a website relevant to a business’s…

What is Bing Ads?

What is Bing Ads?

Bing Ads is a form of paid search advertising. While many people use Google to help them find a product or service that solves a specific problem, Bing Ads is another powerful form of advertising for customers. Bing accounts for approximately 23% of the online search volume. The Bing platform is easy to use and…

What is Google Ads?

What is Google Ads?

Google Ads is Google’s online advertising program. Every second, there are 63,000 searches performed on Google; the majority of these search results pages include Google Ads. Google Ads can be a very effective method of driving relevant, qualified traffic to a company’s website when these advertisements appear to people who are searching for the types…

structured data

What is Structured Data?

Structured data is data that is organized in a certain way. In an SEO context, structured data, also known as schema markup, is often referred to as “the language of search engines.” Structured data is authoritative data that helps search engines contextualize, understand, and accurately match website content to relevant search queries. More specifically, in…

What is Call Tracking?

Call tracking is the process of discovering how callers have found your business. Businesses can measure the effectiveness of different marketing campaigns and optimize future marketing strategies by using call tracking software. More specifically, call tracking is valuable to any company’s SEO strategy. Call tracking uses a variety of phone numbers that automatically forward to…

local citations featured img

What are Local Citations?

In local search engine optimization (SEO), local citations are listings of a company’s information online. Businesses should build these citations to expand online visibility and authority. The business name, address, and phone number–also known as NAP data–are included in a local citation. It is also helpful to include a link to the company’s website. A…

keyword strategy

What is a Hyperlocal Keyword Strategy?

Similar to search engine optimization (SEO), hyperlocal keyword strategy is doing the same type of optimization, but for smaller, more focused locations. While local SEO focuses on cities, regions, or districts, hyperlocal SEO presents localities such as towns, streets, neighborhoods, and locations near landmarks. Hyperlocal keyword strategy targets prospective customers in geographically restricted areas–sometimes within…