A content calendar is a living, visual document, and it is used to plan and organize content creation and delivery deadlines in support of social media management and SEO content strategy. This resource is not only useful for assignment clarity and timeline relevance but also for ensuring SEO optimization. Best provided in a central and…
A content management system (CMS) is software that everyone from an individual to large company can use to create, revise, publish, and organize digital content on their website. There are two parts of a content management system: content management application (CMA) and content delivery application (CDA). The CMA component is the post-creation, back-end management and…
Web hosting providers supply secure data storage for essential components of website functioning, like code, images, and text. Web hosting often uses third-party cloud storage, but content repositories may also utilize space on a personal computer or a designated server. Because this storage is so essential for website performance, no matter the size of the…
Website development is the coding that creates the website and makes it operational. Website development and web design are sometimes used interchangeably, because these efforts must work in tandem for successful creation and peak performance. Website design focuses on planning the structure and layout, including features like graphics and applications that enhance user experience, while…
Website maintenance is the process of updating, monitoring, and evaluating your website on a routine schedule to maximize its performance. Although simply having a website may seem to be enough to invite user engagement, web maintenance significantly influences the quality of the user experience and ultimately their selection of your products or services. Regular website…
In digital marketing, a landing page is a standalone web page that is created for a marketing or advertising campaign. More specifically, it is the web page that a visitor lands on when they click on a link from an email or from an ad from Google, Facebook, Instagram, Twitter, or other similar websites. Landing…
Web design is the process of conceptualizing, planning, and arranging content of a website. Website design incorporates planning and building its structure and its layout, as well as its images, colors, fonts, and graphics. Designing a website goes beyond its look; it also includes the website’s overall functionality. Website design also includes the development of…
Remarketing is a form of online advertising in which companies connect with the people who previously interacted with their website or mobile application. Remarketing is a cost-effective method to increase revenue because companies are interacting with people who have already shown interest in their products. Research shows that 97% of people who visit an eCommerce…
Display advertising is the process of placing advertisements on third-party websites to attract users to take a specific action. In other words, display advertising uses a push approach in which users who see these ads are specifically targeted, either because of remarketing campaigns or because they are looking at a website relevant to a business’s…
Bing Ads is a form of paid search advertising. While many people use Google to help them find a product or service that solves a specific problem, Bing Ads is another powerful form of advertising for customers. Bing accounts for approximately 23% of the online search volume. The Bing platform is easy to use and…