What are Landing Pages?

What are Landing Pages?

In digital marketing, a landing page is a standalone web page that is created for a marketing or advertising campaign. More specifically, it is the web page that a visitor lands on when they click on a link from an email or from an ad from Google, Facebook, Instagram, Twitter, or other similar websites. Landing…

What is Website Design?

What is Website Design? 

Web design is the process of conceptualizing, planning, and arranging content of a website. Website design incorporates planning and building its structure and its layout, as well as its images, colors, fonts, and graphics. Designing a website goes beyond its look; it also includes the website’s overall functionality. Website design also includes the development of…

What is Remarketing?

What is Remarketing?

Remarketing is a form of online advertising in which companies connect with the people who previously interacted with their website or mobile application. Remarketing is a cost-effective method to increase revenue because companies are interacting with people who have already shown interest in their products. Research shows that 97% of people who visit an eCommerce…

What is Display Advertising

What is Display Advertising?

Display advertising is the process of placing advertisements on third-party websites to attract users to take a specific action. In other words, display advertising uses a push approach in which users who see these ads are specifically targeted, either because of remarketing campaigns or because they are looking at a website relevant to a business’s…

What is Bing Ads?

What is Bing Ads?

Bing Ads is a form of paid search advertising. While many people use Google to help them find a product or service that solves a specific problem, Bing Ads is another powerful form of advertising for customers. Bing accounts for approximately 23% of the online search volume. The Bing platform is easy to use and…

What is Google Ads?

What is Google Ads?

Google Ads is Google’s online advertising program. Every second, there are 63,000 searches performed on Google; the majority of these search results pages include Google Ads. Google Ads can be a very effective method of driving relevant, qualified traffic to a company’s website when these advertisements appear to people who are searching for the types…

APD Marketing Video Series

Content Marketing Best Practices

Content is the core piece of all search engine optimization strategies. How do you know if you are fully capitalizing on your time and investment? Are you producing quality content that educates the market and captures the attention of your audience? Are you maximizing both internal and external linking strategies?  

APD Marketing Video Series

What to consider BEFORE a website redesign?

Your website is your business’s calling card. A website redesign is often motivated by a need to improve branding and design, changes to the business, a better customer experience or all of the above. Before you start, what questions should you be asking to ensure the design aligns with your larger business goals?