Google Ads is Google’s online advertising program. Every second, there are 63,000 searches performed on Google; the majority of these search results pages include Google Ads. Google Ads can be a very effective method of driving relevant, qualified traffic to a company’s website when these advertisements appear to people who are searching for the types…
Collaboration is necessary in many aspects of life, and marketing is no different. Heather Hamrick, the Director of SEO with All Points Digital shares with us the importance of a collaborative approach to your SEO and Paid Search strategy. If you have separate teams managing these strategies it is key to ensure they are benefiting…
Search engine optimization is a fundamental component of all digital marketing strategies. It’s important to stay on top of the latest updates that have an impact on Google search rank. As of June 2020 Google has prioritized site experience and speed through what they refer to as Core Web Vitals. Do you know how to…
Content is the core piece of all search engine optimization strategies. How do you know if you are fully capitalizing on your time and investment? Are you producing quality content that educates the market and captures the attention of your audience? Are you maximizing both internal and external linking strategies?
Your website is your business’s calling card. A website redesign is often motivated by a need to improve branding and design, changes to the business, a better customer experience or all of the above. Before you start, what questions should you be asking to ensure the design aligns with your larger business goals?
Reputation management is the practice of managing what the public sees on a search engine results page (SERP) about a particular business. Reputation management is a proactive strategy to protect your online presence and brand; it requires a pre-existing strong and positive online presence. As a result, reputation management is done through monitoring internet mentions…
On-page SEO (search engine optimization), also known as on-site SEO, is the practice of optimizing web pages through various strategies in order to improve your site’s search visibility and traffic. More specifically, on-page SEO means aligning page-specific elements, such as title tags, headings, content, and internal links, with relevant and obtainable keywords. In search engine…
Keyword research is the process of identifying the keywords, or terms, used by potential customers to find your site and services or products. A keyword is the phrase that a person uses in an online search; they are the flags that search engines use to identify potentially relevant content to serve in response to searches.…
Content marketing is defined as the creation and distribution of valuable information (such as videos, white papers, infographics, blogs, etc.) that is aimed at the specific interest of an audience. More specifically, content marketing provides relevant and appropriate content to prospective and current clients to help them solve their specific issues. The word “value” sets…
Technical SEO is a major component of any comprehensive SEO strategy. Search engine optimization focuses on actions that help search engines display your site’s pages in relevant search queries. Technical SEO focuses on improving the site foundation and architecture to help search engines crawl, index, and render your site. For those diving into the SEO…