What is Call Tracking?

Call tracking is the process of discovering how callers have found your business. Businesses can measure the effectiveness of different marketing campaigns and optimize future marketing strategies by using call tracking software. More specifically, call tracking is valuable to any company’s SEO strategy. Call tracking uses a variety of phone numbers that automatically forward to…

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What are Local Citations?

In local search engine optimization (SEO), local citations are listings of a company’s information online. Businesses should build these citations to expand online visibility and authority. The business name, address, and phone number–also known as NAP data–are included in a local citation. It is also helpful to include a link to the company’s website. A…

keyword strategy

What is a Hyperlocal Keyword Strategy?

Similar to search engine optimization (SEO), hyperlocal keyword strategy is doing the same type of optimization, but for smaller, more focused locations. While local SEO focuses on cities, regions, or districts, hyperlocal SEO presents localities such as towns, streets, neighborhoods, and locations near landmarks. Hyperlocal keyword strategy targets prospective customers in geographically restricted areas–sometimes within…

What is Reputation Management?

What is Reputation Management?

Reputation management is the practice of managing what the public sees on a search engine results page (SERP) about a particular business. Reputation management is a proactive strategy to protect your online presence and brand; it requires a pre-existing strong and positive online presence. As a result, reputation management is done through monitoring internet mentions…

What is On-Page SEO?

What is On-Page SEO?

On-page SEO (search engine optimization), also known as on-site SEO, is the practice of optimizing web pages through various strategies in order to improve your site’s search visibility and traffic. More specifically, on-page SEO means aligning page-specific elements, such as title tags, headings, content, and internal links, with relevant and obtainable keywords. In search engine…

What is Keyword Research?

What is Keyword Research?

Keyword research is the process of identifying the keywords, or terms, used by potential customers to find your site and services or products. A keyword is the phrase that a person uses in an online search; they are the flags that search engines use to identify potentially relevant content to serve in response to searches.…

What is Content Marketing?

What is Content Marketing?

Content marketing is defined as the creation and distribution of valuable information (such as videos, white papers, infographics, blogs, etc.) that is aimed at the specific interest of an audience. More specifically, content marketing provides relevant and appropriate content to prospective and current clients to help them solve their specific issues. The word “value” sets…

What is Technical SEO?

What is Technical SEO?

Technical SEO is a major component of any comprehensive SEO strategy. Search engine optimization focuses on actions that help search engines display your site’s pages in relevant search queries. Technical SEO focuses on improving the site foundation and architecture to help search engines crawl, index, and render your site. For those diving into the SEO…

What is an SEO Audit?

What is an SEO Audit?

Search engine optimization (SEO) enhances a website to better inform search engines of the content and purpose of the page. At a high level, SEO helps Google understand the purpose of a page and then serve that page to people searching for that information. By increasing the search engine results page (SERP), companies improve visibility…

What is local SEO?

What is Local SEO?

Local SEO, otherwise known as search engine optimization, is the process of developing a product, service, or business for an online search query that is location-specific. Search engines, such as Google, use someone’s location based on their geolocation (for cellphones) or IP address (for desktop computers) to determine what results to show them. For example,…