Structured data is data that is organized in a certain way. In an SEO context, structured data, also known as schema markup, is often referred to as “the language of search engines.” Structured data is authoritative data that helps search engines contextualize, understand, and accurately match website content to relevant search queries. More specifically, in…
Call tracking is the process of discovering how callers have found your business. Businesses can measure the effectiveness of different marketing campaigns and optimize future marketing strategies by using call tracking software. More specifically, call tracking is valuable to any company’s SEO strategy. Call tracking uses a variety of phone numbers that automatically forward to…
In local search engine optimization (SEO), local citations are listings of a company’s information online. Businesses should build these citations to expand online visibility and authority. The business name, address, and phone number–also known as NAP data–are included in a local citation. It is also helpful to include a link to the company’s website. A…
Similar to search engine optimization (SEO), hyperlocal keyword strategy is doing the same type of optimization, but for smaller, more focused locations. While local SEO focuses on cities, regions, or districts, hyperlocal SEO presents localities such as towns, streets, neighborhoods, and locations near landmarks. Hyperlocal keyword strategy targets prospective customers in geographically restricted areas–sometimes within…
Collaboration is necessary in many aspects of life, and marketing is no different. Heather Hamrick, the Director of SEO with All Points Digital shares with us the importance of a collaborative approach to your SEO and Paid Search strategy. If you have separate teams managing these strategies it is key to ensure they are benefiting…
Search engine optimization is a fundamental component of all digital marketing strategies. It’s important to stay on top of the latest updates that have an impact on Google search rank. As of June 2020 Google has prioritized site experience and speed through what they refer to as Core Web Vitals. Do you know how to…
Content is the core piece of all search engine optimization strategies. How do you know if you are fully capitalizing on your time and investment? Are you producing quality content that educates the market and captures the attention of your audience? Are you maximizing both internal and external linking strategies?
Your website is your business’s calling card. A website redesign is often motivated by a need to improve branding and design, changes to the business, a better customer experience or all of the above. Before you start, what questions should you be asking to ensure the design aligns with your larger business goals?