Collaboration is necessary in many aspects of life, and marketing is no different. Heather Hamrick, the Director of SEO with All Points Digital shares with us the importance of a collaborative approach to your SEO and Paid Search strategy. If you have separate teams managing these strategies it is key to ensure they are benefiting…
Search engine optimization is a fundamental component of all digital marketing strategies. It’s important to stay on top of the latest updates that have an impact on Google search rank. As of June 2020 Google has prioritized site experience and speed through what they refer to as Core Web Vitals. Do you know how to…
Content is the core piece of all search engine optimization strategies. How do you know if you are fully capitalizing on your time and investment? Are you producing quality content that educates the market and captures the attention of your audience? Are you maximizing both internal and external linking strategies?
Your website is your business’s calling card. A website redesign is often motivated by a need to improve branding and design, changes to the business, a better customer experience or all of the above. Before you start, what questions should you be asking to ensure the design aligns with your larger business goals?