Technical SEO is a major component of any comprehensive SEO strategy. Search engine optimization focuses on actions that help search engines display your site’s pages in relevant search queries. Technical SEO focuses on improving the site foundation and architecture to help search engines crawl, index, and render your site. For those diving into the SEO…
Search engine optimization (SEO) enhances a website to better inform search engines of the content and purpose of the page. At a high level, SEO helps Google understand the purpose of a page and then serve that page to people searching for that information. By increasing the search engine results page (SERP), companies improve visibility…
Local SEO, otherwise known as search engine optimization, is the process of developing a product, service, or business for an online search query that is location-specific. Search engines, such as Google, use someone’s location based on their geolocation (for cellphones) or IP address (for desktop computers) to determine what results to show them. For example,…