Author Archives: Joel Whipple

What is an SEO Audit?

Search engine optimization (SEO) enhances a website to better inform search engines of the content and purpose of the page. At a high level, SEO helps Google understand the purpose of a page and then serve that page to people searching for that information. By increasing the search engine results page (SERP), companies improve visibility…

What is Local SEO?

Local SEO, otherwise known as search engine optimization, is the process of developing a product, service, or business for an online search query that is location-specific. Search engines, such as Google, use someone’s location based on their geolocation (for cellphones) or IP address (for desktop computers) to determine what results to show them. For example,…