Reputation management is the practice of managing what the public sees on a search engine results page (SERP) about a particular business. Reputation management is a proactive strategy to protect your online presence and brand; it requires a pre-existing strong and positive online presence. As a result, reputation management is done through monitoring internet mentions…
On-page SEO (search engine optimization), also known as on-site SEO, is the practice of optimizing web pages through various strategies in order to improve your site’s search visibility and traffic. More specifically, on-page SEO means aligning page-specific elements, such as title tags, headings, content, and internal links, with relevant and obtainable keywords. In search engine…
Keyword research is the process of identifying the keywords, or terms, used by potential customers to find your site and services or products. A keyword is the phrase that a person uses in an online search; they are the flags that search engines use to identify potentially relevant content to serve in response to searches.…
Content marketing is defined as the creation and distribution of valuable information (such as videos, white papers, infographics, blogs, etc.) that is aimed at the specific interest of an audience. More specifically, content marketing provides relevant and appropriate content to prospective and current clients to help them solve their specific issues. The word “value” sets…
Technical SEO is a major component of any comprehensive SEO strategy. Search engine optimization focuses on actions that help search engines display your site’s pages in relevant search queries. Technical SEO focuses on improving the site foundation and architecture to help search engines crawl, index, and render your site. For those diving into the SEO…
Search engine optimization (SEO) enhances a website to better inform search engines of the content and purpose of the page. At a high level, SEO helps Google understand the purpose of a page and then serve that page to people searching for that information. By increasing the search engine results page (SERP), companies improve visibility…
Local SEO, otherwise known as search engine optimization, is the process of developing a product, service, or business for an online search query that is location-specific. Search engines, such as Google, use someone’s location based on their geolocation (for cellphones) or IP address (for desktop computers) to determine what results to show them. For example,…