All Points Digital – Senior Technical SEO Specialist

The Senior Technical SEO Specialist supports the SEO director and works directly with clients to implement the strategic digital marketing programs. Experience with technical SEO execution, back-end web development and client communication is required. Experience working with other digital marketing channels, in particular SEM, preferred.

What does this mean? You relish the opportunity to conduct SEO audits and examine the foundation of a website. You enjoy the nitty gritty of tracking all desired metrics within a site and feel comfortable around Google Tag Manager (GTM). Importantly, you like rolling up your sleeves and implementing your findings (mainly, but not limited to WordPress and Shopify sites), along with explaining all aspects of SEO in laymen’s terms with clients (of all levels of digital marketing).

Desire to join a growing digital marketing agency and take on an array of projects (at various levels of complexity) is a must. This is an excellent opportunity for an experienced SEO guru to further develop and grow their skills in all facets of SEO and digital marketing. The role primarily supports the SEO director, but has ample opportunity (and need) to grow and explore other facets of the digital marketing world. The role requires someone with a jack of all trades mentality and offers opportunities for advancement based on interest, aptitude and proficiency.

We are a fully distributed/remote team and stay connected through Slack. We largely work around an EST schedule. Preference towards candidates located near Hartford, CT and/or Boston, MA, but are flexible based on qualifications.

Senior SEO Specialist Job Duties:

• Conduct technical SEO site audits, as well implement audit recommendations within Shopify & WordPress environments
• Data Nerd! Deep dives into Google Analytics and Google Search Console including setting up tracking, identifying tracking/set up issues, providing in-depth analysis to clients about trends, and be able to identify organic opportunities based on the data
• Sophisticated Google Tag Manager optimization including integrating advanced tagging utilizing site code to track events, goals and conversions in both Google Analytics and Ads to help understand user behavior/flower and injection of SEO assets
• Creation and implementation of schema markup
• Thinking outside-of-the-box to help address and triage technical limitations of clients 
• Experience developing sitemap structure, meta tags, robots.txt and other code/dev related knowledge
• Knowledge and know-how to create Data Studio reporting dashboards based on specific client KPIs
• General SEO expertise
  • Identify key opportunities via on-page SEO, internal links, etc.
    • Conduct keyword research and provide content recommendations
    • Complete competitive analysis and provide actionable recommendations
    • Execute SEO initiatives based on individual strategic needs of each client
    • Compile client SEO updates based on SEMRush & Moz
    • Understanding local SEO strategies and tactics including GMB
    • Attend client meetings and present updates/recommendations

SEO Competencies/Skills:

• Strong analytical, conceptual and problem-solving abilities
• Track record of improving SERPs
• Self-starter that can hit the ground running and also works well in cross-functional team environment
• Dedicated to customer service and desire to work directly with brands to build their business
• Detail-oriented and ability to prioritize/manage multiple-projects
• Well versed understanding of digital marketing concepts

Additional Skills a plus:

• Familiarity of GA4
• SEM / Google Ads
• Omnichannel strategic approach 
• Google My Business
• Adobe Analytics
• SEMRush
• SEO MOZ
• WordPress / Shopify

This role is a contract position of 60-80 hours/month, with potential of being expedited to a full-time position, with benefits, in the coming months. 

Please send your resume, along with one technical SEO recommendation of a well-known site to heather@allpoints.digital.