Choose All Points Digital As Your PPC Agency

Pay-per-click (PPC) marketing is the fastest way to drive traffic to your website. All Points Digital (APD) designs and executes paid search campaigns that deliver the right message, to the right people, at the right time.

PPC is more than just Google Ads.

Google and others offer platforms for advertisers to bid on ad placements for specific search terms, audience demographics, and other criteria. We maximize your advertising dollar (ROAS) by precisely targeting your customer and optimizing the message they see.

Known as everything from online advertising or PPC to paid search or search engine marketing (SEM), people are searching for goods and services online. However you define online advertising, it is important to know that it’s a continuous process of experimentation, measurement, learning, and adjustment. As a result, as you search for the right PPC agency for your company, you need a trustworthy and experienced partner to help you grow your business.

Effective PPC marketing starts with understanding your business’s goals and objectives. At APD, we take the time to learn your business and what sets you apart. From there, we leverage all available paid search solutions to impact your bottom line. Our primary PPC services include:

  • Keyword Research
  • Google Ads
  • Bing Ads
  • Display
  • Remarketing
  • Cross-Channel
  • Customized Reporting
SEO
SEM Adwords

What Makes APD Stand Out as a Premier PPC Company

We provide industry leading paid search marketing strategy and execution.

All Points Digital takes a “numbers first” approach to digital marketing. Data doesn’t lie, so we listen to what it says. We’ll make sure you’re investing in ads that make you money, and toss those that fail to produce. We start with a discovery period where the paid search team works with you to identify quantifiable key performance indicators (KPIs) that can be correlated to return on investment. Then, we develop demographic profiles of customers based on historical data and/or market research. Once this profile has been completed, and a budget has been identified, the team collectively determines an appropriate mix of tactics to achieve success.

Equally as important, we ensure that proper tracking is implemented correctly before engaging in PPC activities. We believe that traceability is paramount, as it produces data required to generate actionable information. What doesn’t get measured doesn’t get improved. As a result, we can rely on our accurate data to make informed decisions that will find more customers and drive more sales.

Finally, All Points Digital operates as an extension of the partner’s internal team. Given a monthly budget no different than the salary for a small staff of marketing generalists, All Points Digital offers direct access to the highest level of expertise available anywhere in the industry. Working with one team who holds themselves fully accountable for generating results allows All Points Digital clients to fluidly adjust budget allocations between tactics to optimize return on investment.

All Points Digital is Experienced at PPC Management

Leads are the lifeblood of any business. You need the phone to ring and the email box full with prospective customers. You need sales!

To compete in a crowded marketplace, you need to take advantage of all available online advertising opportunities. What sets APD apart at PPC management is our comprehensive approach to working with clients. We take pride in providing honest and transparent feedback.

What does this mean for your company?

Many, if not most, PPC agencies separate their departments. In many cases, the paid search team works in a different department than the SEO team. Although each department does their best, they do not communicate and small things fall through the cracks. At APD, we operate as a family. The paid search team works with the SEO team to improve communication and results.

For example, working together means the SEO team can help improve the quality score of landing pages. An improved quality score means you pay less per click or you improve your conversion rate. Working together means you receive more advanced PPC management because we leverage multiple areas of expertise to improve the performance of your ads.

If you are looking for a trusted partner to improve your PPC efforts and grow your business, then contact APD today.

All Points Digital is an expert at PPC Management

Our team is ready to help yours.

Let’s discover new opportunities for your brand.

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